Gaucho Productions is a film and broadcast video production company based in London. Gaucho Films is our premium brand, specialising in high-level corporate productions. Gaucho Broadcast is all about delivering high quality content to suit every budget and every platform.
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About Us
Our story
We began life in late 2006, when the Honda Formula One team approached our md, Alistair, to present and produce video content for the team website. Alistair, who’d just finished shooting Pulling Power for ITV1, developed the concept of Honda Racing TV, Formula One’s first on-line TV channel.
HRTV launched in 2007 and its success quickly led to new commissions from Honda Motorcycles, Honda UK and Honda Europe. BSkyB was added to our client list at the end of 2007 when we became the lead content provider for Sky Motoring.
Gaucho enjoyed rapid growth in 2008. A series of short form films helped activate ING’s sponsorship of the Renault F1 team, while work began for Sky Money, Sky News and Sky Digital Media. Summer 2008 also saw Gaucho’s most ambitious project to date. A five minute promo for the Honda Jazz shot in Spain on 35mm film with a crew of fifty-six.
In 2009, we moved into shiny new offices in Shoreditch, London and shot everything from fashion and fitness to hydrogen-powered cars. The range of our work also spanned everything from small-scale web campaigns to high-level promos; and from corporate comms to editorial storytelling. We also produced our first television commercial for Sky’s ‘Cool Dads’ campaign.
A year later we added event management and PR work to our skill-set. We conceived, hosted, filmed and photographed a broad range of events targeting European lifestyle media. We’ve flown hot air balloons in the Pyrenees, hosted a motocross school in Belgium and traversed the Alps with a ladies cycling team to secure coverage in some of Europe’s top newspapers, magazines, websites and tv channels.
Our filmic work has included a fashion series for Sky Showbiz, a series of five pre-launch development films for the Honda Civic and our second commercial, with a 30sec advert for the Honda Jazz Hybrid airing across South Africa.
In early 2012 we welcomed Executive Producer Duncan Rycroft, Producer Geoff Dibben and PR Director Kirstie Reid to the team, bringing welcome experience and enthusiasm. This was quickly put to the test as we shot a commercial and a short form video campaign for Sky Media and Suzuki.
April 2012 saw the launch of our most ambitious project to date: a collaboration between the acclaimed Japanese artist Ryoji Ikeda and the project leader of the Honda Civic, Mitsuru Kariya. data.anatomy [civic] launched in Berlin in April with a Private View attended by 400 local opinion formers and 53 international media. We managed everything, from the venue to the media invites, to the catering and the cleaning of the carpet.
The success of data.anatomy [civic] behind us, we look forwards to new challenges in the years ahead.
Our team
Alistair Weaver
Managing Director
A committed wordsmith, Alistair has won lots of awards for his journalistic and broadcast skills. Satiating his passion for all things automotive, he began working life as a road tester at Autocar magazine in 1998 and has since worked for many of the world’s leading publications including Sunday Times, Daily Express, Top Gear and FHM. You might also have seen him presenting on ITV1, Honda Racing TV, for Sky, or for LA-based Edmunds’ Inside Line.
Alistair founded Gaucho in 2007 and continues to lead the team. He can never sit still, calls his iPhone his best friend and has a taste for the extreme – Alistair once set a world record for driving blindfold at 150mph!
Ben Hume-Paton
Creative Director
Ben is never happier than when he’s on location, grappling with complex equipment and directing a large crew. He’s now a hugely experienced director, who mixes broadcast and commercial work. Ben’s credits include commercial campaigns for Next and Nike, corporate films for Honda, and Top Gear for BBC2. Just don’t mention the time he got altitude sickness while accompanying Alistair to the top of the Andes.
Kirstie Reid
PR Director
Having originally cut her teeth promoting Greggs’ Steakbakes, Kirstie has since spent the past decade shaping and leading consumer PR campaigns for brand giants such as Sony, Hasbro, Disney and BT. From filling the South Bank with giant bunnies for Sony’s BRAVIA campaign, to re-launching the iconic My Little Pony, to taking over a deserted warehouse to produce a customer event for BT, to hosting media in LA for Disney, Kirstie’s strategic planning, unflappable approach and bulging black book of media contacts has ensured numerous successful campaigns. After joining the Gaucho team, Kirstie’s first role was to source and manage over fifty international journalists in Berlin for the launch of data.anatomy [civic].
Geoff Dibben
Producer
As our in-house Producer, Geoff is the man who makes it all happen. His reassuring aura of calm helps make sure our projects are delivered on time and on budget. Geoff has over fifteen years experience across TV, commercials and even Hollywood blockbusters. He was the UK Production Supervisor for the Warner Bros films, “The Dark Knight” and “Clash of the Titans”, and Dreamworks “War Horse”. He’s also a keen motorcyclist and is currently restoring an old Triumph to its former glory, which should make for an interesting commute.
Duncan Rycroft
Executive Producer
Duncan is a hugely experienced executive producer and commissioning editor who’s worked across every genre of factual programming. As the Controller of Programmes for ITV Granada, he commissioned and executive produced 78 hours of factual programming each year. Peak-time programming was always well above network average (25-30% share), making Granada ITV’s most watched region.
Duncan has also developed a talent for blagging his way into major sporting events. He was the Senior Producer for host broadcaster HBS-South Africa at the 2010 FIFA World Cup and will be play a key role in the 2012 London Olympics with host broadcaster OBS. Shame he still can’t get us tickets.
Richard Hetherington
Director/Editor
The ‘Gandalf’ of the Gaucho team, Richard has over thirty years of broadcast experience, having directed and edited programmes for all the major UK networks. He’s directed three series of Pulling Power for ITV1, Autotrader for Discovery and has worked extensively for BSkyB. Richard is never short of a new piece of wizardry, which he’s used to fine effects in corporate films for ING, Honda, Mazda and Volkswagen.
Darryl Peck
Editor
Darryl showed his versatility and imagination editing the hugely popular Sky Motoring Weekly Show. He’s a multi-platform expert; delivering content for corporate films, broadcast tv, internet and mobile download. He’s also does ‘smart casual’ better than anyone else on the team.
Sophie Vitai
Production Assistant
Fresh out of film school, Sophie is the newest addition to the Gaucho team. After her A-Levels she travelled Europe before entering the world of advertising at G2 UK. After deciding that film and tv production was the direction she wanted to pursue, she took a practical filmmaking course at Met Film School. Sophie then spent time producing short films and running on a BBC3 live show before finding a new home with us.
News
News
Dakar Rally: Frontline to Finish Line to debut on ITV4
9/4/2013
Our new, two part documentary, Dakar Rally: Frontline to finish line will debut on ITV4 on Wednesday 24th April, concluding on Friday 26th April. The show follows Race2Recovery, a group of injured British and US servicemen, as they bid to become the first amputee team ever to complete the Dakar. For three weeks and 6000 miles we followed them across Peru, Argentina and Chile, capturing the tears, traumas and triumphs. It's an extraordinary story and we're thrilled to have brought it to life.
TT Legends series debuts on ITV4
29/1/2013
Our new eight-part documentary series, TT Legends, debuts on ITV4 on February 4th. The series follows three iconic road racers as they take on some of the toughest motorcycle races in the world. We were given exclusive access to the TT Legends team, following them from a wet and windy Isle of Man to the searing heat of Suzuka, Japan. The result is an engaging documentary that reveals the character and inspiration of men who are willing to risk everything to race at 200mph on bumpy public roads. It debuts at 8.30pm on February 4th and will run for eight successive weeks. The ninth week will see an hour long special, starting at 8pm, with the highlights of the series.
The Road to Dakar documentary debuts Christmas Eve
17/12/2012
Our new documentary series, The Road to Dakar, debuts on Christmas Eve at 8pm on Eurosport. It follows Race2Recovery, a team comprised of injured British and American servicemen, as they attempt to enter the fearsome Dakar Rally. They've got an extraordinary story to tell and over five parts, we hope we've done it justice.
Dean Batchelor Award for Excellence in Automotive Journalism
11/12/2012
The BMW Art Cars piece we produced for Edmunds' Inside Line has been named as a finalist at the prestigious Dean Batchelor Award for Excellence in Automotive Journalism. The Award is for the best audio/visual feature and is organised by the Motor Press Guild of America. The piece was presented by our md, Alistair, and shot by John Boam, before the rushes were edited by Edmunds' team in Santa Monica, California. It can be seen at http://www.youtube.com/watch?v=O3md2a4TsxA
Bentley Motors International Award
6/12/2012
Our md, Alistair, has won the prestigious Bentley Motors International Award at the annual Guild of Motoring Writers dinner. The prize was in recognition for two video pieces shown on LA-based Edmunds.com. The first was a highlights package from the Geneva Motor Show 2012 and the second was for a short form film about a BMW Art Cars installation, which Gaucho produced.
Event Awards here we come...
23/9/2012
We've got a bit of a Spring in our step at Gaucho Towers this week, despite the onset of Autumn, as our data.anatomy [civic] project has been shortlisted in the prestigious Event Awards. data.anatomy [civic] is a new digital installation by the acclaimed Japanese artist Ryoji Ikeda and is derived from the data set of the Honda Civic car. The project was the brainchild of an extraordinary meeting between Ikeda and the project leader for the European Civic, Mitsuru Kariya who met in early 2011. Following a series of discussions, the unprecedented step was taken to invite Ikeda to explore the complete and uncensored data for the car. Following a year of intensive work, data.anatomy [civic] by Ryoji Ikeda made its debut at MUMA Kraftwerk, in Berlin, Germany in April 2012 and was visited by over four thousand people. Three high-definition projectors were used to reveal data.anatomy [civic] on a bespoke wall measuring 20m x 4m. The 12-minute piece was complemented by an electronic soundscape also composed by Ikeda. We were responsible for developing the concept for the project and managed the campaign - including the installation in Berlin, European media engagement, campaign microsite, social media engagement, the private view and the subsequent public exhibition - which was visited by over 4,000 people. The Event Awards winner will be announced in October and we are up against some stiff competition - but we are delighted to have been nominated and have our fingers crossed that we might be taking home a trophy. Find out more about the project at www.dataanatomy.net
Geneva Motor Show 2011
22/2/2011
Catch us at the Geneva Motor Show this March. There'll be the debut of three launch films we've shot recently and an innovative jewellery project, of which we can't say too much just yet...
Detroit Auto Show 2011
15/1/2011
The Detroit Auto Show is always a great barometer for the state of the car world. Alistair presented his usual round-up for Edmunds' 'Inside line'. Watch our md in action here.
Happy New Year
1/1/2011
Just a quick note to wish everyone a Happy New Year and say thanks for all your support in 2010. We look froward to working with you again this year.
Auvergne Balloon Festival
17/11/2010
We're just back from France where we had an enjoyable few days taking part in the International Balloon Festival of Puy-en-Velay, on the edge of the Pyrenees. We filmed and photographed the event and were joined by journalists from Choice (UK), Newsweek (Poland), Geo (Spain) and Conde Nast Traveller (Italy) among others.
Honda Jazz Hybrid Launch Film 2011
16/11/2010
We've just been commissioned to produce the launch film for the new Honda Jazz. It's top secret at the moment so more to come later!
Jaguar Approved Used
13/10/2010
Our shoot for Jaguar Approved Used has just gone live (click through to the 'Our Commitment' section on the Jaguar Approved Used website). Shot on a Canon 5D in a Jaguar dealership in Poole, it captures the quality and attention to detail of the Jaguar used car scheme.
Paris Motor Show
2/10/2010
We had a couple of crews at the Paris Motor Show and our exec Alistair took up his usual presenting gig with Edmunds' 'Inside Line'. Check it out here.
Polly joins Gaucho team
23/9/2010
Polly Tracey has joined the Gaucho team as Senior PR Manager (Pan-European). Polly's multifarious career includes working with some of the biggest names in music at Sony BMG and in recent times has produced a series of epic PR events for the Monaco Tourist Board. She also used to be a ski racer, so is unlikely to be fazed by anything.
Ladies Cycling Chamonix
12/9/2010
Our first lifestyle event brought the Lotto Honda Ladies Cycling team together with journalists from P-Magazine (Belgium), FHM (UK & Europe), Entrevue (France) and Velonation (global). A two-day shoot in the French and Swiss Alps produced some stunning images.
PR Commission
18/8/2010
We're really excited to be taking on a new PR project. Over the coming months we'll be planning and hosting a series of PR events for lifestyle press on behalf of Honda Europe. It's a great opportunity that will combine our media, photographic and filmic skills.
Gaucho Creative Formed
3/8/2010
We're pleased to announce the formation of Gaucho Creative. Sitting alongside our Film and Broadcast teams, Gaucho Creative will be responsible for our PR and Events work.
Sky Showbiz Fashion Wrap
20/7/2010
Our sixteen part Sky Fashion Series has wrapped with the final episode filmed in London's Notting Hill. Throughout the summer, Emma Rice has been discovering the UK's 'Street Style' and showing Sky Showbiz viewers how to get the look.
Sky Showbiz Fashion TV
28/6/2010
The first episode of our eight-part Sky Showbiz series has gone live. Stylist presenter Emma Rice hits the Brighton beach and talks us through creating the best on-trend beachwear looks of this summer. See it here.
Visa Fixer
14/6/2010
We've just shot a viral ad for Visa with Jeff Stelling and Chris Kamara, frontmen of Sky Sports, in which they discuss their ultimate World Cup experience. Shot on location in a traditional pub in Balham, southwest London, the viral 'eavesdrops' on two friends enjoying a pint and some witty banter. The viral is part of the Visa Fixer Competition in which you can win 20,000 GBP and a Visa Fixer to make your ultimate FIFA World Cup experience come true.
Sky Showbiz - Stylist Presenter
14/5/2010
Meet the presenter for our new Sky Showbiz series: Emma Rice. Having worked in the fashion industry for ten years as a model and stylist, the newest addition to the Gaucho team will be fronting an 8-part series for Sky.
New fashion series with Sky Showbiz
6/5/2010
We've just been commissioned to produce a new eight-part series for Sky Showbiz. We'll be touring the UK looking for the latest 'street style' and showing Showbiz users how to 'get the look'. The films will be shown on www.skyshowbiz.com over the summer months.
CR-Z Launch Movie Goes Live
8/4/2010
Our launch movie for the 2010 Honda CR-Z has gone live. Shot on location in southern Spain over a day and two nights, it mixes mirror, laser and smoke technology. Most of the special effects were created 'for real' and caught in the camera. Designed to capture both the dynamism and the eco-credentials of Honda's first sporty hybrid, it's debuting at the international press launch in Amsterdam and will be used at promotional events across Europe and the Middle East. Visit our YouTube page here to see the end result.
Gaucho 2.0
26/3/2010
Even though Madonna sings of living in a material world, we have made the big step into the digital one: we are now promoting our existence across a range of platforms. Our YouTube channel at youtube.com/GauchoProductions features some special director's cuts of our films. Follow us on Twitter (twitter.com/GauchoProd) and we'll tell you what's buzzing in the Gaucho mind, and become a Gaucho groupie on our Facebook page, where we'll show you behind the scenes footage of all our shoots.
Geneva Motor Show 2010
5/3/2010
A 2-man 1-woman Gaucho-crew flew out to Geneva to produce a grand total of 34 movies for Edmunds' Inside Line's coverage of the 2010 Geneva Motor Show, which are available to watch here. Our success was dependent on patience, charm, and English, German, French and Dutch language skills. One of our personal highlights was the showing of our Honda CR-Z Geneva Motor Show Cut. It makes us proud to see our work in action.
We are a Noble Lot
19/2/2010
What would you like to do best in a snow storm? Attempt a high speed run on an airfield in a hypercar lacking stability control? We took the Noble M600 to 200mph at the Bruntingthorpe Proving Ground in a film for Edmunds' Inside Line, but the elements were against us. The result is a world exclusive test of a Noble in the snow. Go straight through to the film and see for yourself.
USAlistair
13/1/2010
Our front man Alistair led the presenting team for Edmunds' Inside Line at the Detroit Auto Show, sharing his views on what's new, fast and atrocious. Click here to watch his verdicts.
New Honda Challenge for Gaucho
8/1/2010
We've been asked by Honda Motor Europe to produce the launch movie for the new Honda CR-Z, which will be launched in April. And we'll also be producing a comprehensive B-roll package with shoots in Southern Spain and Amsterdam.
Gaucho Moves On
15/12/2009
We've just moved into our new offices in Shoreditch, London. There's more room to fill with clutter and our own, bespoke kitchenette, of which we're particularly proud. The full address of our new home is: 2-8 Scrutton Street, London EC2A 4RJ, and our telephone answers to +44 (0)203 058 1190.
Will Roberts joins Gaucho
15/12/2009
We're thrilled that Will Roberts has joined us as Technical Director to add event mangement services to our mix. Will's spent the last eighteen years in events, during which time he's lost his hair, organised the start of the 2007 Tour de France and hosted the Red Bull Air Race over The Thames. He's joined us from a project in Delhi, where he developed a unique take on health and safety!
Film
Gaucho Film
The scope of our filmic work has been as varied as the subjects. We’ve shot everything from tv commercials and corporate promos to broadcast and online campaigns. We even launched the award-winning Honda Racing TV, Formula One’s first web-based tv station. By combining editorial understanding with filmic expertise, we tell stories that engage, entertain and inform.
For each project, we build a special team to oversee everything and can even join with our PR gurus to maximise the potential of everything we produce.
Contact Us
t +44 203 058 1190
e: contact@gauchoproductions.com
a: Unit 3, 217 Long Lane, London SE1 4PR
Honda CR-Z
The CR-Z is Honda’s first sporty hybrid and a halo car for the brand. We were asked to capture both the dynamism of the drive and the eco credentials of its petrol/electric propulsion. We shot a 90sec promo in southern Spain employing laser, mirror and smoke technology. It was filmed on closed public roads using a mix of formats, including the Red Camera. Most of the effects were captured ‘in camera’, giving the movie a ‘real’ quality.
Initially used on the international press launch, the film has subsequently been shown at events across Europe, the Middle East and Australasia. We also produced a comprehensive studio and on-location B-roll package for the car.
Honda Jazz Hybrid
The follow up to our 2008 Honda Jazz movie focused on the new Jazz Hybrid. Shot in two days in Barcelona on the RED camera, it featured a ‘day in the life’ of a vibrant young woman. We absorb the key messages about the car while being quietly envious of her fun, hectic schedule.
The film debuted at the international press launch of the car and has subsequently been used for digital marketing purposes and at international motor shows across Europe. We also produced a 30sec edit for a tv commercial in South Africa.
Data.Anatomy [civic]
For the past year, we’ve been producing a unique project with Japan’s leading electronic composer and visual artist, Ryoji Ikeda. data.anatomy [civic] is the result of a collaboration between Ikeda and thedevelopment leader of the Honda Civic, Mitsuru Kariya. In an unprecedented step, Ikeda was given the entire data set of the car, from which he’s composed an epic piece of performance art. The work’s been shown at MUMA (Kraftwerk) Berlin, a former power station in the east of the city.
Check out www.dataanatomy.net for more.
Sky/Suzuki commercial
In January 2012 we were asked by Sky Media and Suzuki to support a campaign that would allow Sky subscribers to win a Suzuki Swift Sport. We worked with Sky Soccer AM talent 'Tubes' and 'Fenners' to produce three short form films for the microsite and a 30sec tv commercial.
Working with precision drivers on a private test track, we shot the films in a single day and even created an outtakes reel to drive extra traffic to the 'site.
Hybrids explained
‘Hybrid’ has become one of the buzzwords of the automotive world over the past few years, but what does it actually mean and how does a modern hybrid work? Combining footage we’d shot for other campaigns with a bespoke graphics package and our automotive expertise, we produced a short form film explaining how hybrids work. The simple, cutesy graphics and accessible script were deliberately constructed to help simplify complex technology. The film has been used extensively across Europe for marketing and PR purposes.
Range Rover Evoque
We’ve produced a number of films for the Sunday Times InGear with the content featured on their website and iPad app. Presented by our md, Alistair, these films have included an exclusive drive of Porsche’s hybrid race car and an exclusive early road test of the Range Rover Evoque.
The Evoque shoot took us to Ireland, where the Land Rover was pitched against a disturbingly large horse. Shot over two days, it delivered a road test of the car in an unusual and engaging manner. The film was named as In Gear’s top film for 2011.
An alternative edit, revised for the US market, was shown on Edmunds’ Inside Line.
Mercedes in the Outback
It’s not every day you find yourself a thousand miles from civilisation in the middle of the Australian Outback. Our md, Alistair set out on an epic, seven-day drive along the famous Canning Stock route. The vehicles broke down, they ran out of drinking water and the toilet was a hole in the ground but Alistair and cameraman Steven Cassidy returned with enough content for a twelve minute film. It was originally shown as three episodes on the Sunday Times iPad edition and website, with a compilation shown on Edmunds’ Inside Line in the US and Octane web and iPad.
Apologies now for the dubious ‘nude’ scene!
Honda Jazz Movie
In summer 2008, Honda requested a short film to capture the qualities of the new Jazz. The film would take the place of a traditional press conference at the car’s international launch. It had to reveal the key features in a light, entertaining and engaging way.
Shot in Frankfurt on 35mm film, the movie told a series of short stories, with simple, animated graphics detailing the key features. Eight different language versions were produced and 1,000 DVDs. The entire production – from the first briefing to the final delivery – spanned just four weeks.
The movie’s success saw it used in every Honda dealership across Europe, Africa and the Middle East.
Peugeot 107 Sportium
To introduce the 107 Sportium special edition, we produced a short film for Peugeot inspired by pop promos. We found an up-and-coming band – The Young Runaways – and used their music as a soundtrack for a film that describes an impromptu beach gig. Shot in a day around Bristol, England, the film introduces key product info in a light and engaging way. It was used for marketing purposes in the UK and also featured on free-to-air channels.
TT Legends Season Preview
The Isle of Man TT is one of the most famous and fearsome sporting events in the world. Motorcycle racers compete over a 37.7 mile course on closed public roads. Those who win go on to become TT legends.
In 2011 a TT Legends team was established to combine the World Endurance Championship with traditional road racing. Led by 17x TT winner John McGuinness, they returned for 2012 and we were asked to shoot the season preview.
Jaguar track day
Jaguar, like many premium car manufacturers, offers a variety of customer experience days. Current and prospective Jaguar drivers can explore the full potential of the cars in a safe and legal environment. We were asked to cut a short promo for ‘Jaguar Experience’ using pre-existing footage. We trawled through hundreds of hours of footage in endless different formats to conjure a promo that captures the essence of the day and the glamour of the cars.
ING Explains
ING asked us to develop a series of short form films that would communicate their sponsorship of the Renault grand prix team. Under the working title ‘ING Explains’, they would reveal the inner secrets of Formula One.
Several days were spent filming at the Renault F1 headquarters in Enstone, England. Two films explaining how to get a job in Formula One were complemented by a study of carbon fibre and a description of how to livery a grand prix car. A further film was shot on location at the Paul Ricard circuit in France, where our md was given the enviable task of testing a Renault F1 car.
We were also responsible for designing a bespoke ‘ING Explains’ YouTube page.
Creative
Gaucho PR
Gaucho PR specialises in hosting pan-European events for lifestyle media. From a hot air balloon high above the Pyrenees to an old turbine hall in East Berlin, we've produced events tailored to some of the world's most important media.
Using the editorial experience of our in-house team and our 'Star Chamber' of lifestyle editors, we develop ideas that communicate key messages in a way that's relevant and appealing to our target publications. Having produced content for most of the top media brands, we know what's required and, more importantly, how to achieve it.
Ryoji Ikeda - Event
Having managed the data.anatomy [civic] project, from its inception, we organised the installation and unveiling of the work in Berlin. Three projectors were used to show the piece on a 20m x 4m purpose built wall in MUMA (Kraftwerk), a former turbine hall in east Berlin.
At our invitation, fifty-three international art and design media travelled to Germany for the private view in April 2012, which was also attended by 400 local VIPs. The installation was then opened to the public and received over 4000 visitors over a 13 day period. To date, the project has a global reach of over 60M in the specialist art and design press.
Data.Anatomy - The work
data.anatomy [civic] was the product of a collaboration between the acclaimed Japanese artist, Ryoji Ikeda, and the development leader of the Honda Civic, Mitsuru Kariya. Following a series of meetings in early 2011, Kariya-san took the unprecedented step of giving Ikeda-san the entire Computer Aided Design (CAD) data set for the car. Working with a team of programmers in Paris and Tokyo, Ikeda-san abstracted the complexity of the physical object into a captivating aesthetic experience. The 12 minute piece, for which Ikeda-san also composed the soundtrack, debuted in Berlin in April 2012. See data.anatomy [civic] – Private View.
Lotto Honda Ladies Cycling
Hosted in the Alpine resort of Chamonix, this event targeted male lifestyle and sports media. Pre-event, we organised a fashion shoot with four members of the Lotto Honda Ladies Cycling team creating a portfolio of stunning images that could be used in a range of publications. Then we invited media including FHM (UK), Entrevue (France), Moore (Sweden) and P-Magazine (Belgium) among others to ride with the team, wearing bespoke branded cycling kit and riding Pinarello bikes.
Hot Air Ballooning
Hot air ballooning isn’t nearly as genteel as it looks. Landing is a real challenge and you’re constantly at the mercy of the weather. Trying to orchestrate a press trip around a ballooning festival was a real challenge, but hugely rewarding. Hosted in Puy-en-Velay, France, the three-day event combined a balloon adventure with a visit to a local chateaux and a self-drive exploration of the local area. We produced an extensive portfolio of still images, and an event film tailored to the requirements of each publication.
Rachel Galley
Rachel Galley is one of the UK’s brightest young jewellery designers. From her studio in Shoreditch, London she’s produced a range of distinctive work that’s been stocked in boutiques across Europe. We gave Galley a new challenge, to create a piece of work using parts from a Honda CR-Z. Her response was a dramatic headpiece that echoed the technical vibe of the car. We filmed and photographed the development process, culminating in a studio fashion shoot.
The story was told in a broad range of European media including Objekt, Glamour and V, together with several Honda customer magazines. The piece was used on press day for the Geneva Motor Show in March 2011, drawing media to the stand and creating extra coverage.
Jump School
We’ve always believed that Motocross is one of the world’s most under-exposed sports. Those who’ve tried it are smitten for life. We conceived and hosted ‘Jump School’, an event in Belgium that taught European lifestyle journalists how to ride a motocross bike. Within two days, some that had never sat on a motorbike before were successfully navigating the toughest tracks and even performing their first jumps.
We provided a specialist photographer and filmed the event, creating a short form movie that was used both by the media and on free-to-air and social media channels.
Goodwood Revival
Our Goodwood Revival event was all about fusing London culture, fashion and motorsport for female-orientated lifestyle press. We partnered with Lucy in Disguise, the London vintage boutique co-owned by pop star Lilly Allen and her sister, who dressed our guests in 1950s gear. They were then transported to Goodwood in period cars, before being hosted by Lord March. We shot a short film to accompany by portfolio of still images by a leading fashion photographer. Our guests included journalists from Choice (UK) and Primo (Netherlands).