data.anatomy [civic]

data.anatomy [civic] is a new audiovisual installation by the acclaimed Japanese artist Ryoji Ikeda, arising from a unique collaboration with Mitsuru Kariya, the development leader of the new Honda Civic car. Exhibited as a 3-screen video projection, data.anatomy [civic] immerses viewers in an intricate yet vast audiovisual composition derived from the entire data set of the car.

The installation opened at MUMA (Kraftwerk) Berlin on April 19th 2012.

Gaucho Productions were responsible for the entire event including securing 50 European journalists to attend the private view, which resulted in over 60 editorial pieces of coverage and over 700 social media posts and blogs.

The campaign was also shortlisted as a finalist in the 2012 Event Awards for best PR Event.

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