Honda CR-Z

We were asked to capture both the dynamism and eco credentials of Honda’s first sporty hybrid – the CR-Z. A 90sec promo, it was shot in southern Spain employing laser, mirror and smoke technology. It was filmed on closed public roads using a mix of formats, including the RED Camera. Most of the effects were captured ‘in camera’, giving the movie a ‘real’ quality.

Initially used on the international press launch, the film was subsequently re-cut as a 30sec TV advert. We also produced a comprehensive studio and on-location B-roll package for the car.

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