Land Rover Girls

We partnered with Land Rover and Zara Phillips to announce a new scholarship programme for young women in engineering. The campaign was launched by Zara at the Royal Windsor Horse Show (where Land Rover were headline sponsors) and referenced the Queen’s role as a mechanical engineer in the Auxiliary Territorial Service during WW2.

In a photocall, Zara recreated an iconic image of her grandmother taken during the war and explained the need for more female engineers to broadcast and print journalists from Sky, ITV and the Sunday Express, among others. We also produced a short form film featuring Zara which was used by online media and in social media.

You might also be interested in viewing: Rachel Galley


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