Lotto Honda Cycling

Hosted in the Alpine resort of Chamonix, this event targeted male lifestyle and sports media. Pre-event, we organised a fashion shoot with four members of the Lotto Honda Ladies Cycling team creating a portfolio of stunning images that could be used in a range of publications. Then we invited media including FHM (UK), Entrevue (France), Moore (Sweden) and P-Magazine (Belgium) to ride with the team, wearing bespoke cycling kit and riding Pinarello bikes.

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