Suzuki Bootcamp

In January 2012 Gaucho Productions were asked by Sky Media and Suzuki to conceive and execute a campaign that would use Sky talent to promote the new Suzuki Swift Sport. We created the Suzuki Bootcamp Challenge which saw Soccer AM talent ‘Tubes’ and ‘Fenners’ star in four short form films for a bespoke microsite. We also produced a 30 sec TV commercial to drive traffic to the site and a competition dynamic that gave viewers the chance to win a Swift Sport. Working with precision drivers on a private test track we shot the films in a single day and even created an outtakes reel to drive extra traffic to the site.

The campaign exceeded all its KPIs and helped create a waiting list for the car.

Watch some more of the Sky Sports with Kammy and Jeff: Visa Fixer


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