Touring Car Legends

Touring Car Legends, is a three-part documentary series by Gaucho Productions, originally shown on ITV4 HD.
The series tells the inside story of the British Touring Car Championship from the first race on Boxing Day 1957 andmixes archive footage with interviews with the leading lights of the past six decades.

We also ran a dedicated PR campaign to promote the series included coverage in Sunday Times, Metro, Daily Telegraph, Octane, Motorsport Autocar, Auto Express, Pistonheads. Plus a social media campaign with an average 1.2 tweets per 1000 viewers (3x more than the industry average for the genre).

The show has doubled ITV4’s average market share for the time slot with the first episode being watched by almost 400,000 viewers.

You might also be interested in viewing: TT Legends


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